The clothing of the window model is related to the customer's first impression of the store, and even determines the customer's judgment of the owner's aesthetic taste. Many times, customers will have the urge to buy because of the model's outfit!
A good match will make customers believe that the clothes on the model should be worn on the TA.
1. How to make the window model "improve the clothing"?
(1) Master a sense of balance
It is important for the window model to maintain a sense of balance in the outfit, and the balance in the model's outfit will make the overall visual appearance of the window more harmonious.
(2) The control of the sense of balance can be divided into the following three points:
1. Balance in body proportions
Generally speaking, our most beautiful body shape ratio is bounded by the navel, and the upper and lower body ratio should be 5:8, which is the golden ratio of our body! In order to make their outfits look harmonious, many fashion bloggers also pay great attention to the balance of body proportions, so~ many of them pay great attention to the waistline.
It's the same with the models in the windows. In the shop window, the overall proportion of the model is very important. Because the model's body shape is fixed, it needs to be displayed to modify it to more perfect proportions.
If it is a one-piece dress, adding a belt decoration to highlight the waistline will make the model look more slender overall!
2. Balance between complexity and simplicity
Printed elements are on fire every summer. And this summer's popularity is not only prints, checks, stripes, and polka dots are also particularly popular elements this year, so in this year's clothing, there will be large-scale prints or polka dots, stripes and checks.
At this time, our window models should pay great attention to the "combination of complex and simple" in collocation!
In general, monochrome is the safest way to mix colors. Of course, if the top and bottom are the same pattern, they can also be matched together. But don't print + check, or the combination of different prints is too complicated, it will make customers have aesthetic fatigue!